Wonderful Halos | Think Outside the Chocolate Box

CHALLENGE: Increase sales around Valentine’s Day, a holiday in which kids usually give each other candy and chocolate.

INSIGHT: Only a third of parents of children ages 4-18 are confident they are doing a good job shaping their child's eating habits, citing price, picky eaters and convenience as challenges. (Source: C.S. Mott Children's Hospital National Poll on Children's Health)

IDEA: Position Wonderful Halos as the sweet, healthy, convenient alternative to candy on Valentine’s Day.

STRATEGY: Create a campaign that leverages social media to target parents who are looking for healthy Valentine‘s Day treats. This integrated social campaign included custom-designed crafts, web videos, social ads, Twitter parties, email blasts, downloadable coupons, and blog posts, all aimed at reaching our target audience.

CAMPAIGN TAGLINE: Think Outside the Chocolate Box

THE RESULTS: