Lumē Deodorant | C.A.S.

How do you normalize body odor while simultaneously providing its solution? You create a character who’s the world’s only known sufferer of C.A.S. (AKA Chronic Astinkiness Syndrome). Meet Amber Smith, a medical anomaly who doesn’t give off a whiff of body odor. For the rest of us poor souls, thankfully, there’s full-body Lumē Deodorant.

Me: Creative Director | Copywriter