Mazuma Credit Union | Little Dreamers
CHALLENGE: How does a Kansas City-based credit union go up against big corporate banks?
INSIGHT: Most of the money deposited in big banks leaves the local community.
IDEA: Show the value of banking locally with Mazuma Credit Union by interviewing KC’s Little Dreamers.
STRATEGY: We created a social campaign in which we interviewed several kids from the KC area and asked them about their hopes and dreams.
CAMPAIGN TAGLINE: Banking for people. Not for profit.
Me: Creative Director | Copywriter | Editor
